Why invest in corporate promotional Products?
First off, what are promotional items? A Promotional Product is any item that can be purchased from an entity, that is used for the purpose of promoting anything, event, concept or otherwise, with a customized decorated graphic or photo on that item whether that is sold or given away for any purpose desired.
According to Wikipedia, “Promotional merchandise, promotional items, promotional products, corporate promotional gifts, or advertising gifts are articles of merchandise that are branded with a logo and used in marketing and communication programs. They are given away to promote a company.
Employees enjoy corporate promotional products. Whether it’s at work, at home, at the desk, on the table, wherever people choose to set up office their promotional products are right there with them. Your employees are all over the community. Why not send them with logoed company gear. You can offer them pens, cups, and apparel. You can distribute products as internal rewards or drawings or just give employees a budget to buy products a few times a year. Either way the goal is to have employees expanding your brand even when they are not at work.
What are some common types of corporate promotional items?
- Notepad
- Pens/pencils
- Stapler
- Clock
- Paperclips
- Mouse pad
- Usb stick
- Mugs/water bottles
- Sticky pads
- Stress balls and so much more!
Data reveals that more than half of people hang onto their promotional products from 1 to more than 4 years; this makes office items a huge place for promotional product supplier to do business.
Boosting employee moral with a corporate gift
Imprinted corporate gifts and promotional products will leave a lasting impression. For employees that have gone the extra mile nothing says “thank you” like a unique corporate gift with a personalized or brand with your company logo or business message. Whether you are looking for elegant executive gifts, presents for business associates, or recognizing employees. In addition, corporate gifts & products help corporates and organizations to emotionally connect and bond with their employees, clients and other such stakeholders. This way Corporate Gifts and other such Promotional Products & Items provide corporates & other organizations a great opportunity to strengthen relationships.
Other ways to use corporate promotional products:
There are many opportunities to use corporate promotional products in addition to just giveaways to get your brand in prospects hands. The following list gives you ten ways that you can use promotional products for a corporate promotion.
- trade show traffic – promotional pens, stress shapes, lanyards
- brand awareness – caps, beanies,
- bonus on purchase – situation dependent
- corporate gifts – Parker Pens, carving set,
- company pride – Soft-shell Jackets,
- safety rewards – safety products
- employee motivation – drink bottles, t shirts,
- supplier relationships – Christmas cake, confectionery
- sponsorship’s – Umbrellas, sports clothing, t shirts
- product launch – industry relevant ideas
Fast and Effective Brand Building
The power of having your logo and company name on pens, t-shirts, bags and thousands of other great items, is not to be underestimated. Not only will your brand’s visibility be dramatically increased, it’ll also help to increase brand loyalty, the chance of future sales, and help your staff to feel motivated, committed and valued. Simply put, incorporating promotional merchandise and company gifts into your marketing plan will quickly help increase your company’s chances for success.
